Concept: I can do it.
Creative brief: Take the nike's famous slogan "Just do it" and create a mental health and positive image outlook photographic visual.
Idea: The idea was to take the nike slogan and turn it into a personal affirmation tagged "I can do it". The model for this ad is a social media influencer who struggled with social anxiety which was exasperated by the fact she previously struggled with acne and unwanted weight gain. "I can do it" became the super power she used to control of her life and make so much needed changes.
This is a visual piece that speaks to the power in the words 'Just do it' and 'I can do it'.
