Concept: Nazo meal - Pinkies for bo ngwana
Creative brief: To create a culture relevant McDonald's ad that speaks to a financial savvy Gen Z, that still capture the core messaging of every McDonald's meal; happiness, joy, friendship and sharing.
The Idea: The creative direction of this shoot was to bring together the different element's that would tie into a singular message in the midst of our contrastive cultural landscape, turbulent economic condition and our vibrant multilayered colloquial social buzz. That even though things might seem dire, happiness, joy and sharing costs only R50 with every Nazo meal purchase.
This is my artistic point of view that tells the story of happiness in its simplest form. Pinkies meal for Bo Ngwana.
